PolarisContent
Thoughtful, consistent interface content is a core element of a well-designed user experience.
Accessible and inclusive language
Our mission is to make commerce better for _everyone_. Building products for everyone means creating inclusive content.
Actionable language
Merchants use Shopify to get things done. Content should be written and structured to help them understand and take the most important actions.
Alternative text
Shopify aims to provide an inclusive experience. Alternative text (alt text) helps people with low or loss of vision use our products.
Grammar and mechanics
This guide is to help designers, developers, recruiters, UX-ers, product managers, support advisors, or anyone who writes public-facing text for Shopify.
Help documentation
After you build an app or other integration, writing help documentation will show merchants how to use it.
Merchant-to-customer content
Shopify creates content for different audiences. One of those audiences is merchants’ customers. A customer is a person or organization who interacts with a Shopify merchant or a merchant’s sales channel.
Naming
The names we give our products and features teach merchants how to use Shopify and how to find the things they need to run their business.
Product content
Thoughtful, consistent interface content is a core element of a well-designed user experience.
Voice and tone
Learn how to apply Shopify’s voice and choose the right tone, no matter what product, feature, or app you’re building.